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June 2010Loyalty Expert to Keynote 2010 Wine Direct Shipping SeminarWineries to learn strategies for building customer loyalty and increasing direct sales Boulder, Colo.—June 3, 2010—Nationally-recognized speaker and best-selling author, Fred Reichheld, will keynote ShipCompliant’s 5th annual Direct Shipping Seminar & Users Conference taking place Thursday, June 10th at the Napa Valley Marriott. Attending wineries will get an inside look at leading strategies for building customer loyalty, learn about the latest and upcoming changes in the direct shipping environment, hear best practices to get the most out of their direct shipping program, and be the first to see the unveiling of ShipCompliant’s newest and most advanced features ever. “We are thrilled to have such a highly-regarded speaker from outside the industry bring a fresh perspective and approach to building a profitable business model,” said Jason Eckenroth, CEO and founder of ShipCompliant. “I am a huge fan of Fred’s philosophies and strategies for growing strong, profitable companies, and his presentation will be an excellent kick off to this full-day of comprehensive and valuable sessions wine direct shippers.” Fred Reichheld is considered by many to be the world's leading authority on loyalty. Reichheld will describe how some of the world's most successful firms--including Apple, Zappos and eBay are creating more loyal customers and generating new customers through word-of-mouth recommendations to friends and colleagues. Other key presentations include a state-by-state legislative update with Steve Gross, Director of State Relations at Wine Institute, and a special debate on the potential impact of HR 5034 with Evan T. Lawson, Senior Partner at Lawson & Weitzen, LLP. Matt Botting, General Counsel for the California Department of Alcoholic Beverage Control and John Hinman, Partner at Hinman & Carmichael will participate in a panel to help wineries understand and evaluate the intricacies of third-party marketing and fulfillment. Jim Gordon, editor of Wines & Vines will share a first look at new market research on direct-to-consumer wine shipments developed by Wines & Vines in conjunction with ShipCompliant. Registration is available online at www.shipcompliant.com/events. About ShipCompliant Media Contact: |
